We’re truly head over heels for our shoes, aren’t we?
I decided that it might be interesting to share a shoe survey that outlines the statistics and analytics about our insatiable shoe shopping habits. The first one I came across was from ShopSmart magazine, which is published by Consumer Reports. It polled over 1,000 women 18 years old and older.
Would you believe that thee and me are in an alternate universe relative to Imelda Marcos’ shoe obsession! If I remember correctly, she is reported to have owned over 3,000 pairs of shoes. Now that’s what I call a shoe shopping diva.
The report found the following:
- American women own an average of 17 pairs of shoes.
- We wear only 3 pairs on a regular basis.
- Women in the USA buy 3 pairs of shoes a year.
- The average purchase price is $49.
- Only 31% have spent more than $100 on a single pair of shoes.
- 60% say they’re willing to tolerate pain for the sake of fashion. (Well duhhh…)
- Almost 20% go shoe shopping to cheer themselves up.
- 24% have fallen because of their shoes.
And this is the finding that I love the best… 46% have bought an ugly pair of shoes because they are comfortable. Shoe love hurts, huh? But let’s go shoe shopping anyway.